Our real-time orchestration engine automatically coordinates digital and field to eliminate guesswork. Marketers can engage HCPs within 48 hours of a clinical signal on your optimal channel mix. Live dashboards prove impact instantly, tying each touchpoint to NPI-level lift to defend every dollar spent.
No disjointed systems, data lags, or fuzzy attribution—just a fully deployed system activated in 6-8 weeks.
Tired of hard-to-defend media spend and spray-and-pray campaigns HCPs ignore? Optichannel focuses your resources. By acting on real-time intent signals within 48 hours (like lab results, competitor searches, or publication downloads), you eliminate wasted spend and reach HCPs on the channels they already use. Whether launching or scaling, you’ll be able to prove which specific touchpoints drove NPI-level Rx lift. Our clients achieve 3x script lift on average.
How a biotech marketing team launched smarter, driving 3x sales and rapid adoption
How a biotech leader drove 3x sales and rapid adoption with a smarter launch strategy
Former SVP, Global & US Head of Oncology Business Franchise – Large Pharmaceutical Company, now CEO Marengo Therapeutics
At a large pharmaceutical
company
Director, HCP & KOL Marketing,
Day One Biopharmaceuticals
Medical Affairs,
oncology at Merck
Former Omnichannel Marketing Strategy Lead at Amgen, now VP of Marketing at Argonaut
Pharma marketing doesn’t need another platform—it needs a force. We unite deep HCP intelligence, dynamic execution across all channels, and live NPI-level reporting. We eliminate the guesswork, data lags, and wasted spend of traditional campaigns, giving you real-time script attribution you can show leadership. And as your wins grow, so does your force.
Unite field and digital orchestration within one real-time system to automate sales-marketing coordination.
No more generic content that fatigues HCPs. We know what 7M HCPs prefer today (channel, message, format, vendor).
Instead of long lags and unused data, act on signals fast. Deploy across 75K+ touchpoints to seize every opportunity.
As AI reshapes behaviors, we adapt your strategy through AEO, paid answer engine media, and powerful context.
Connect the dots from exposure to lift now, not in 6 months. Live data maps every touchpoint to scripts for each HCP.
We bring expertise, speed, insight, and competitive advantage, only supporting one product per indication.
We create smarter, faster approaches across functions that deliver wins, increase revenue, and drive measurable HCP and DTC engagement throughout the product lifecycle.
20% savings on marketing spend with increased lift, compared to historical campaigns
2x+ growth in quality website visits compared to baselines
80% increases in compliant HCP engagement vs industry channel benchmarks
7 months from pilot to supporting one client’s full portfolio
40% average growth in incremental revenue for clients, compared to historical performance
36% higher sales for reps using suggestions vs. non-user peers
10,000+ users in pharma companies across ~20 countries
Stephen Onikoro, spoke with Peter Finlayson of Palvella Therapeutics at Pharma USA 2026. They chatted about why so many orchestration investments fail and what it takes to get to successful adoption by end users.
Unlike omnichannel methods that aim for broad, “always on” presence across platforms, optichannel marketing leans on real-time, real-world data insights to focus on the most impactful channels. J.J. Ferrer and Hemal Somaiya explore the difference
Learn how Day One Biopharmaceuticals and PharmaForceIQ collaborated on a data-driven optichannel marketing campaign to drive success at launch in a complex indication.
